Pricing & Release Tips

It’s easy to get discouraged if you don't get a sale early on, but Catalog records will last forever (forever-ever). Days, weeks, and months are all brief in the grand scheme of things. On average, records take about one month to sell. It takes just one collector to sell a 1-of-1. Anyone can also easily and affordably show support for you and your work by cosigning your records.

General Tips

Catalog is a platform for 1-of-1 records and cosigns. By pressing a record on Catalog, you’re committing (and collectors are trusting) that you’re not minting the same music onchain on other platforms. If you do, your artist access may be removed
Only press one record at a time. If you're releasing a project, consider releasing one single each week and creating a playlist from your records to compile into an album or EP
Remind your audience they can easily, affordably cosign your Catalog records to appear on your track pages, receive a high quality download, and etch themselves into your journey

1-of-1 Record Pricing Guide

Pricing is a balancing act. These are some starting points to consider based on what we’ve observed, but above all else you determine your own value.

Price (ETH)	Notes
< 0.1	Setting a https://twitter.com/_AbJo/status/1519882050307715072 and pairing it with consistent promo during the 24-hour auction countdown is an opportunity to start a bidding war, allow for price discovery, and make a record more accessible. If you tend to price your records higher, it may be wise to reserve this approach for demos to protect the value of more “official” releases
0.1 - 0.25	We recommend starting here at an accessible price point for artists with little/no web3 following. This can help you build a collector base who will benefit as you increase your listing price over time. It's helpful to familiarize yourself, enjoy your first sale, and adjust prices over time as you see fit, with a goal of building up a reputation in the space
0.25 - 0.75	If you’ve sold a handful of NFTs, this is a good range to list within. Artists who have immersed themselves in various web3 communities often sell in this ballpark
0.75 - 1.5	Artists with high confidence in their ability to sell a Catalog record because of a collector’s demonstrated willingness to support them in web3 tend to list here. However, the majority of unsold records are priced in this range
+1.5	Higher prices tend to work best for artists with influential back-catalog, a history of significant impact in web2, and/or artists with well established collector support in web3

<aside> ☑️ All Catalog records automatically launch with cosigns activated. This lets people give you your flowers and align themselves with your music at more affordable price point

</aside>

Release Ideas

We see success with all kinds of releases — new, old, WIP demos, polished productions, etc. Here are some ways you can experiment with different release formats:

Press a record with a standalone single you cherish
Debut a new record on Catalog and announce it will be available on DSPs once it sells
Honor a classic from your past (or present) by focusing on the permanence of minting. Drop it alongside extra context, e.g. a five-year anniversary post that details its history on Mirror
Drop on Catalog the same day as (or just before) a record’s wider DSP release
Group a body of work by adding your records (e.g. album or EP) to a playlist
Add your cosigners to an allow-list for a free/discounted mint

<aside> ⏮️ Go back to Catalog Artist Guide

</aside>