General Tips
- List your record for sale before publicly promoting it
- Reach out to and maintain a relationship with your collectors (often over Twitter)
Promoting your record
- The keys to promotion are often baked into the record itself: its sounds, themes, languages, influences, lyrics, and artwork. Tell the story of the music 💽
- Remind your audience how it works: anyone can listen to your record for free, everyone can cosign it for the cost of a download, and only one person can own it onchain
- Use words like collect, cosign, 1-of-1, digital record, or piece instead of buy, purchase, NFT, crypto, or web3
- Shoutout your collector and cosigners on Twitter and Instagram after a record sells
- Acknowledge anyone else who made you an offer but didn’t win the auction. They’re the people most likely to collect other records from you, if they haven’t already
- Find your people in this space and help shape its direction — highlight your peers, speak about your experiences with the old industry, engage in discussion about how to improve things
Communication themes
The philosophy behind web3 is important. It’s why we built Catalog. Consider sharing your own takes and personal experiences around the points we’ve highlighted below.
- Records live forever
- Valuing music as art
- Direct, instant payouts
- Unchanged fan experience
- People already pay for similar items
- Owning the infrastructure